Uzbekistan is presenting its tourism potential at World Travel Market (WTM) London 2026, one of the world’s largest travel trade fairs, held at ExCeL London on November 3–5, reported UzDaily, citing the Tourism Committee.
The national stand brings together 11 participants, including Uzbekistan Airways, Beldersoy Resort, which is the stand’s title partner, and nine tour operators: Orient Voyages, CATS, Rovet DMC, Sezam Travel, People Travel, Asia Luxe Travel, Orient Expeditions, Sanat Travel Experts and Ziyara Tour.
The focus is on cultural routes through Samarkand, Bukhara and Khiva, the historic cities of the Great Silk Road. The stand also presents gastronomic, nature-based and adventure tourism. According to the organisers, the approach is “intended to demonstrate the diversity of Uzbekistan’s tourism products and attract travellers with different interests”.
The fair lets Uzbek companies hold talks with foreign partners, develop joint tour packages and expand their presence on the European market.
Participation in WTM comes a day after President Shavkat Mirziyoyev announced plans for $3 billion in tourism projects in Bukhara region. Uzbekistan is betting on tourism as a source of export revenue and employment, building on its UNESCO-listed heritage sites and simplified visa regime.
CentralasianLIGHT.org,
November 4, 2026